MySpace.com is a New York-based networking website that offers an interactive network of blogs, user profiles, groups, photos, and an internal e-mail system. It is world's fourth most popular English language website and fifth most popular with over 83 million registered accounts.

MySpace.com is also home to various independent musicians and independent filmmakers, who market themselves by posting their work directly in their profiles on the web page.  Such songs and films can be uploaded onto other profiles, giving them a lot of popularity and recognition. Since music and film promotions through MySpace.com serves as an effective gateway to the masses, even mainstream musicians and filmmakers are keen on adopting this trend.

Creating profiles on MySpace is very simple. Each profile contains two standard 'blurbs': 'About Me' and 'Who I'd Like to Meet' pages. The user is free to give the visitors his personal details related to areas of interest, marital status, physical appearance, and income. These profiles also contain a blog.

The user can keep a count on the number of friends he/ she has and the Top 8 is displayed in two roes of four. Below this is the "comments" section, wherein the user's friends may leave comments about the user for all viewers to read. Users also enjoy the flexibility of changing the layout of their profiles to personalize their profiles with MySpace Editor; with HTML and Cascading Style Sheets (CSS) they can the colors, background and foreground images, table style, scroll bar style, and color schemes of their profiles.

From bands, to celebrities, to exotic car dealers, all have found MySpace an invaluable tool for advocating their products and services. There are automated tools known as bots to help aid in increasing ones reach on MySpace, which have proven very effective.

About the Company: MySpace was founded in July 2003 by Tom Anderson (an alumnus of both UC Berkeley and UCLA), the current president, Chris DeWolfe (a graduate of USC's Marshall School of Business), the current CEO, and a small team of programmers. MySpace has 250 employees and projects and generated $200 million of revenues during 2006.